The Perks of Choosing a Personal Brand Designer Over Fiverr or Upwork
GRAPHIC DESIGN TIPS
Liz Trujillo
8/28/20244 min read
In today’s digital age, it’s easier than ever to get a logo designed. Websites like Fiverr and Upwork offer a seemingly endless pool of freelancers willing to create logos at competitive prices. But is buying a logo from these platforms really the best choice for your brand? As a professional brand designer, I’ve worked with clients who initially opted for these budget-friendly services, only to find themselves unsatisfied with the results.
Let's explore why investing in a personal branding designer can make a difference for your business, using a real-life redesign example as our guide.
1. The Value of a Tailored Approach
When you work with a personal brand designer, you’re not just getting a logo—you’re getting a tailored design experience. A personal brand designer takes the time to understand your business, your values, and your target audience. This deep understanding informs the design process, resulting in a logo that truly reflects your brand’s identity.
In contrast, when you purchase a logo on platforms like Fiverr or Upwork, you’re often dealing with designers who are focused on quick turnaround times and high volumes of work. This can lead to a one-size-fits-all approach where your logo lacks the uniqueness and depth that a personal designer would bring to the table.
Recently, I had the pleasure of working with two clients who had purchased a logo on one of these platforms. While the logo was somewhat functional, it didn’t fully represent their brand’s unique personality and values. They came to me for a redesign, and we worked together to create a logo that truly captured their brand’s essence.
2. Quality Over Quantity
One of the main selling points of platforms like Fiverr and Upwork is affordability. However, the lower cost often comes with a trade-off in quality. Many freelancers on these platforms are juggling multiple projects at once, which can result in rushed work and generic designs. While you may save money upfront, you might end up with a logo that doesn’t effectively communicate your brand’s message or resonate with your target audience.
A personal brand designer, on the other hand, prioritizes quality over quantity. By working closely with you, I ensure that every detail of your logo is carefully crafted to align with your brand’s vision. This attention to detail often leads to a higher-quality logo that stands the test of time.
In the redesign example I mentioned, the differences were immediately noticeable. The previous logo used generic fonts and icons, while the new logo featured unique, custom-illustrated elements that made it stand out. This personalized touch is what sets professional brand design apart.
4. Long-Term Brand Support
Your logo is just one piece of your overall brand identity. When you work with a personal brand designer, you’re building a long-term relationship with someone who understands your brand and can provide ongoing support as your business grows. Whether you need a brand refresh, new marketing materials, or advice on brand strategy, a personal designer is there to help.
On the other hand, freelancers on platforms like Fiverr or Upwork may not be available for long-term support or future projects. This can leave you scrambling to find a new designer who can pick up where the previous one left off, which can be time-consuming and inconsistent.
In the case of my clients, the difference was clear. The original logo they received was just a final file—with no support or additional resources were provided. In contrast, by working with me, they received a comprehensive suite of designs that could be used across various platforms, ensuring consistent brand representation.
3. A Collaborative Design Process
One of the biggest benefits of working with a personal brand designer is the collaborative nature of the design process. From the initial consultation to the final revisions, a personal designer works with you every step of the way. This collaboration allows you to provide input, share feedback, and ensure that the final design meets your expectations.
In contrast, the process on platforms like Fiverr or Upwork is often more transactional. You may be limited in how much feedback you can provide or how many revisions you can request. This lack of collaboration can result in a logo that doesn’t fully capture your brand’s essence.
For instance, during my collaboration with my clients, we included specific elements like a girl on a swing and even customized the girl's haircut to reflect the brand’s unique character. These details were only possible because of the open communication and partnership we established throughout the design process.




5. Conclusion: Invest in Your Brand’s Future
Your logo is often the first impression customers have of your brand. It’s worth investing in a design that truly reflects who you are and what you stand for. While platforms like Fiverr and Upwork may offer convenience and affordability, they often fall short when it comes to delivering a logo that embodies your brand’s unique identity.
By working with a personal brand designer, you’re not just getting a logo—you’re investing in a collaborative, tailored design process that results in a high-quality logo that stands out in the marketplace. If you’re ready to elevate your brand with a logo that truly represents you, consider the benefits of working with a personal brand designer like me.
Ready to take the next step? Schedule a free consultation call today, and let’s discuss how we can bring your brand vision to life!
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