The Impact of Typography on Branding: Choosing the Right Fonts

GRAPHIC DESIGN TIPS

Liz Trujillo

5/3/20244 min read

Have you ever wondered, is the type of font I use for my brand really important? Well I am here to tell you that yes, it absolutely is. You might not realize it, but the fonts you choose can have a huge impact on how people perceive your brand. So, grab a cup of coffee and let's dive into the wonderful world of fonts together!

You may have heard these three little words thrown around when someone is talking about branding: typography, Typefaces and font. So let's start from the basics and define what these worlds are and how important it is to get to know the meaning of each one to improve your branding skills.

Understanding Typefaces

First we have Typefaces, these are a set of letters, symbols and numbers that share the same design characteristics. They share the same size, with and weight between each character, and to be able to distinguish them each Typeface has theory own name. I am sure you are familiar with some of these types, for example: Times New Roman, Helvetica, Arial, etc.

Understanding Fonts

Second, we have fonts, these are sometimes used as synonyms of typefaces but that is not correct. Fonts are the digital files that a typeface may have, for example, in the case of Time New Roman you will have the following fonts: Times New Roman Regular, Times New Roman Medium and Times New Roman Semi Bold. Fonts can be added to computers or put into digital documents so they look the same no matter what device or platform you're using.

Now you know why typography is one of the most important elements that builds a brand. And here are 5 tips on how you can improve your typography game:

1.Infusing Personality into Your Brand with Fonts

Think of fonts as your brand's voice. Are you going for a fun and friendly look? Try out some bubbly and playful fonts. Or maybe you're aiming for a more professional and reliable vibe? Classic serif fonts are your go-to choice for that polished feel. Whatever your brand personality, there's a font out there waiting to match it! You can browse some options on Google Fonts.

2.Keeping it Consistent and Cozy

Consistency is like the secret sauce of branding. When you stick to the same fonts across all your branding materials, you're creating a cozy little home for your brand in people's minds. So, whether it's your logo, website, or social media posts, keep those fonts consistent for maximum impact.

3.Making Sure Your Fonts Are Legible

In a world filled with screens, legibility is key. You want your audience to feel like they're getting a warm hug from your message, not squinting at tiny letters. So, choose fonts that are easy on the eyes, with just the right size, spacing, and contrast. Trust me, your audience will thank you for it!

4.Stirring Up Emotions with Fonts

Fonts aren't just about letters, they can evoke feelings. The right font can make people feel all warm and fuzzy or get them pumped up and ready to take on the world or even feel fear. So, think about the emotions you want to evoke with your brand and pick fonts that match those vibes perfectly.

5.Embracing Cultural and Regional Diversity

Remember, fonts speak different languages too. What works in one part of the world might not fly in another. So, if you're reaching out to a global audience, make sure your fonts are speaking their language—literally and figuratively! Make sure they have all the characters you will need depending on the languages you are going to be present in. A great place for the international filter is Google Fonts.

In a nutshell, typography is like the cherry on top. It adds that extra sprinkle of personality and charm that makes your brand stand out from the crowd. And hey, if you would like to learn more on how you can make your brand unique here are 5 tips

I hope these tips will be useful in managing your brand!

Let's continue the conversation :)

Understanding Typography

And as third we have the definition of typography, where the two previous descriptions will make more sense. Basically, it's all about arranging typefaces with different font variations in a way that's easy to read and nice to look at. Think of it as the secret sauce that makes written stuff pop, whether it's on paper or on a screen. Typography is about creating a vibe, telling a story, and making readers feel all warm and fuzzy inside.