How to Use Mocha Mousse: Pantone’s 2025 Color of the Year in Brand Design

GRAPHIC DESIGN TIPS

Liz Trujillo

1/20/20253 min read

It's time! Every year, the design world gets excited to hear about the Color of the Year. And honestly, as someone who loves talking about colors, this is one of my favorite moments! You need to know that the Color of the Year is not a random choice—it’s a carefully considered selection that reflects global culture, design trends, and the emotional resonance of a particular hue.

For 2025, it’s Mocha Mousse (PANTONE 17-1230)! This warm, rich brown color reminds us of chocolate, coffee, and the natural world. It’s not just trendy—it’s a way to make your brand feel fresh and inviting.

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Why This Color Is Special

Colors have a unique ability to evoke emotions and set the tone for a brand. Mocha Mousse, the Color of the Year for 2025, makes people feel cozy, calm, and classy without being too fancy. Using this color in your brand can help your audience feel connected and comfortable with your business.

If you’re thinking about updating your branding or designing a new website, adding Mocha Mousse can make your business feel modern and stylish. Let’s dive into some fun ways to use this beautiful color in your designs.

How to Use Mocha Mousse in Your Designs

  • As a complementary color in your palette. I’ve previously emphasized the importance of maintaining a consistent color palette to strengthen your brand identity, and that's still true. However, if you have similar hues within your established color palette, you can introduce Mocha Mousse as a complementary accent to add depth and visual interest. For example, on the left, you will see the original colors of my brand, and on the right, I replaced one of my colors with Mocha Mousse.

  • How about a seasonal campaign? Incorporate Mocha Mousse into your holiday or seasonal materials to give your brand a fresh look, all while staying true to your core colors. If you're launching a new product in the fall, this shade would be a perfect fit for the season. Here you can see some examples:

As you can see, Mocha Mousse, the Color of the Year 2025, is a fantastic way to make your brand stand out or give it a fresh, updated look. Whether you’re redesigning or starting from scratch, keeping the values of this color in mind can open up endless creative possibilities.

Need help incorporating Mocha Mousse into your brand? Let’s team up to create something amazing. Contact me today to get started!

  • As a new addition to your products. In this case you don't apply the color to your branding directly but you could apply it to one of your products. This is perfect for artists or product designers looking for fresh color inspiration. You can incorporate Mocha Mousse into new color palettes to bring a unique touch to your designs. Here are some color palettes inspirational ideas:

Mocha Mousse in a Monochromatic Color Palette

Mocha Mousse in a Vibrant Color Palette