Guide To Social Media Image Sizes: Instagram, Facebook, LinkedIn & Pinterest

Are you using the right social media image sizes for your brand? This handy guide has always helped me. Let’s take a look at Instagram, Facebook, Pinterest, and LinkedIn recommended sizes.

Liz Trujillo

12/11/20223 min read

Instagram Image Size

Probably one of my favorite apps. Here you just have 3 different options for sizes: vertical, square, and landscape post.

  • Instagram Square Post: 1080 x 1080px

  • Instagram Landscape Post: 1080 x 566px

  • Instagram Vertical Post: 1080 x 1350px

Those are the sizes for regular posts but as you know we have stories and reels. For stories just keep in mind the size in pixels but for Instagram Reels, I have a pro tip for you. Make sure to leave a space of 250px at the top and bottom because when you share it to your feed that space is going to be cropped and if you put important information in that area is not going to be shown at first. People would be able to see it but just from the general Reels tab.

  • Instagram Stories, Live & Reels: 1080 x 1920px

Facebook Image Size

Facebook has different formats, however, these are the most commonly used.

  • Facebook Square Post: 1080 x 1080px

  • Facebook Landscape Post: 1080 x 608px

  • Facebook Vertical Post: 1080 x 1250px

  • Facebook Stories: 1080 x 1920px

For the Personal and Business Cover image keep in mind to leave 260px on the right and 260px on the left side. By doing this you are creating a safe zone, which means that your photo, design, or text is going to be shown correctly on different devices otherwise it’s not going to be visible when people open your Facebook page on a tablet or phone. The pro tip here is to put every important piece of information in the center of your image or design.

  • Facebook Personal and Business Cover: 1640 x 856px

Pinterest Image Size

For Pinterest, you only have one size for images recommended by the official site. I have found out that people also like to put pins in a square format but I don’t recommend it, I’ve used them and definitely, the vertical format wins in performance more than the square ones.

  • Pinterest Vertical Pin: 1000 x 1500px

  • Pinterest Profile Photo: 165 x 165px

  • Pinterest Profile Cover: 1440 x 810px

  • Pinterest Board Cover: 600 x 600px

LinkedIn Image Size

So For LinkedIn, you have different sizes for your Personal account and your business account. First, we have the standard sizes for your Personal profile:

  • LinkedIn Blog Post: 1200 x 627px

  • LinkedIn Square Post: 1080 x 1080px

  • LinkedIn Profile Photo: 400 x 400 px

  • LinkedIn Profile Cover: 1584 x 396 px

And then we have the stand sizes for your business page:

  • LinkedIn Company Logo: 300 x 300px

  • LinkedIn Page Cover: 1128 x 191 px

  • LinkedIn Life Tab Main Image: 1128 x 376px

  • LinkedIn Life Tab Custom Modules: 502 x 232px

  • LinkedIn Life Tab Company Photos: 900 x 600px

I hope this will be useful for your next posts. If you have any doubts, please put them in the comments.

P.S.

I just started on LinkedIn so it would mean a lot to me if you can give me a follow over there!

(visit my LinkedIn profile here)