Guide To Social Media Image Sizes: Instagram, Facebook, LinkedIn & Pinterest
Are you using the right social media image sizes for your brand? This handy guide has always helped me. Let’s take a look at Instagram, Facebook, Pinterest, and LinkedIn recommended sizes.
Liz Trujillo
12/11/20223 min read
Instagram Image Size
Probably one of my favorite apps. Here you just have 3 different options for sizes: vertical, square, and landscape post.
Instagram Square Post: 1080 x 1080px
Instagram Landscape Post: 1080 x 566px
Instagram Vertical Post: 1080 x 1350px
Those are the sizes for regular posts but as you know we have stories and reels. For stories just keep in mind the size in pixels but for Instagram Reels, I have a pro tip for you. Make sure to leave a space of 250px at the top and bottom because when you share it to your feed that space is going to be cropped and if you put important information in that area is not going to be shown at first. People would be able to see it but just from the general Reels tab.
Instagram Stories, Live & Reels: 1080 x 1920px
Facebook Image Size
Facebook has different formats, however, these are the most commonly used.
Facebook Square Post: 1080 x 1080px
Facebook Landscape Post: 1080 x 608px
Facebook Vertical Post: 1080 x 1250px
Facebook Stories: 1080 x 1920px
For the Personal and Business Cover image keep in mind to leave 260px on the right and 260px on the left side. By doing this you are creating a safe zone, which means that your photo, design, or text is going to be shown correctly on different devices otherwise it’s not going to be visible when people open your Facebook page on a tablet or phone. The pro tip here is to put every important piece of information in the center of your image or design.
Facebook Personal and Business Cover: 1640 x 856px
Pinterest Image Size
For Pinterest, you only have one size for images recommended by the official site. I have found out that people also like to put pins in a square format but I don’t recommend it, I’ve used them and definitely, the vertical format wins in performance more than the square ones.
Pinterest Vertical Pin: 1000 x 1500px
Pinterest Profile Photo: 165 x 165px
Pinterest Profile Cover: 1440 x 810px
Pinterest Board Cover: 600 x 600px
LinkedIn Image Size
So For LinkedIn, you have different sizes for your Personal account and your business account. First, we have the standard sizes for your Personal profile:
LinkedIn Blog Post: 1200 x 627px
LinkedIn Square Post: 1080 x 1080px
LinkedIn Profile Photo: 400 x 400 px
LinkedIn Profile Cover: 1584 x 396 px
And then we have the stand sizes for your business page:
LinkedIn Company Logo: 300 x 300px
LinkedIn Page Cover: 1128 x 191 px
LinkedIn Life Tab Main Image: 1128 x 376px
LinkedIn Life Tab Custom Modules: 502 x 232px
LinkedIn Life Tab Company Photos: 900 x 600px
I hope this will be useful for your next posts. If you have any doubts, please put them in the comments.
P.S.
I just started on LinkedIn so it would mean a lot to me if you can give me a follow over there!
(visit my LinkedIn profile here)